Which choice most logically completes the text?
A
the number of people who viewed the ad.
B
the length of time viewing previous ads.
C
the amount of detail viewed in previous ads.
D
the time of day that the ad is viewed.
Explanation
Correct answer: C.
Choice C is the best answer. The passage tells us that participants who had seen a less detailed ad for a product beforehand had a higher opinion of the store than those who had seen a more detailed ad. This suggests that reactions to an ad may be affected by the amount of detail viewed in previous ads.
Why the other choices are wrong
Choice A
Choice A is incorrect. The passage doesn’t mention the number of people who viewed the ad, so there’s no basis for this inference.
Choice B
Choice B is incorrect. The passage doesn’t mention the length of time viewing previous ads, so there’s no basis for this inference.
Choice D
Choice D is incorrect. The passage doesn’t mention the time of day that the ad is viewed, so there’s no basis for this inference.