Explanation
Correct answer: C.
Choice C is the best answer. Both authors mention how consumer behaviors have shifted, and how this affects different aspects of the music industry. Text 1 states that consumers enjoy purchasing “lived experiences,” and that this influences how organizers design music festivals. Text 2 states that consumers are using streaming services more, and that this reduces album sales and increases the importance of live performances for musicians.
Why the other choices are wrong
Choice A
Choice A is incorrect. Neither text claims that consumers prefer streaming to festivals, or that these are mutually exclusive options. Text 1 implies that festivals are popular and profitable, and Text 2 never suggests that streaming services diminish the demand for live music.
Choice B
Choice B is incorrect. This choice misreads Text 1, which identifies music festivals as just one example of a broader trend of purchasing “lived experiences.” Text 2 doesn’t mention growing interest in purchasing experiences, in the music industry or otherwise.
Choice D
Choice D is incorrect. Neither text establishes a cause/effect relationship between the demand for festivals and the demand for streaming platforms. Text 1 does not mention streaming platforms at all, and Text 2 does not imply that streaming platforms benefit from the popularity of festivals.