Explanation
Correct answer: B.
Choice B is the best answer because it presents a research question that is clearly addressed by Manzoor’s study as described in the text. The text indicates that Manzoor surveyed customers and found that background music was linked to reduced enjoyment while shopping. Manzoor then explains this result in terms of the music interfering with customers’ main goal (finishing their shopping as quickly as possible), speculating that background music might improve the experience of customers with different shopping goals. Throughout the text, the focus is on the relationship between background music and customers’ shopping experience, suggesting that Manzoor’s study was designed to answer how background music affects that experience.
Why the other choices are wrong
Choice A
Choice A is incorrect because the text doesn’t mention the volume of background music or how much time customers spend in a store. Instead, the text focuses on whether background music is linked to customer enjoyment of the shopping experience.
Choice C
Choice C is incorrect because the text doesn’t address how much money customers spend or compare in-store and online purchasing. Rather, the text discusses background music played during shopping, not music as a product to be purchased.
Choice D
Choice D is incorrect because the text doesn’t discuss different genres of music or customers’ preferences for particular genres. Instead, the text addresses background music in general and its link to customer enjoyment.