Explanation
Correct answer: A.
Choice A is the best answer because it best supports the researchers’ explanation of the results of rearranging a store’s layout. According to the text, Sam K. Hui and colleagues found that rearranging a store’s layout can encourage customers to make spontaneous purchases. The text states that the researchers explain that a change in layout causes shoppers to hunt for items’ new locations, which exposes the shoppers to more products and increases the likelihood that they’ll make an unplanned purchase. This quotation from a surveyed shopper indicates that the shopper spontaneously purchased a notebook while looking for cleaning supplies that weren’t in their usual place. The quotation therefore supports the researchers’ explanation that rearranging a store’s layout can lead shoppers to make unanticipated purchases.
Why the other choices are wrong
Choice B
Choice B is incorrect because it doesn’t support the researchers’ explanation that rearranging a store’s layout can lead shoppers to make unanticipated purchases. Instead of attributing an unplanned purchase to a change in layout, the quotation notes that the shopper searched for but couldn’t find some items, and as a result the shopper purchased less, not more, than what was anticipated.
Choice C
Choice C is incorrect because the quotation attributes what was purchased to coupons that the shopper received, not to a new store layout. Thus, the quotation doesn’t support the researchers’ explanation that rearranging a store’s layout can lead shoppers to make unanticipated purchases.
Choice D
Choice D is incorrect because the quotation attributes what was purchased to the size and stock of the store, not to a new store layout. The shopper simply purchased products that the shopper wanted in a particular store because other stores didn’t carry those products, so the quotation doesn’t support the researchers’ explanation that rearranging a store’s layout can lead shoppers to make spontaneous purchases.