SAT Question 1f8cd95f: Form Structure And Sense answer and explanation

English - Form Structure And Sense - Verb Tense Consistency
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In the 1950s, a man named Joseph McVicker was struggling to keep his business afloat when his sister-in-law Kay Zufall advised him to repurpose the company’s product, a nontoxic, clay-like substance for removing soot from wallpaper, as a modeling putty for kids. In addition, Zufall ______ selling the product under a child-friendly name: Play-Doh.
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Difficulty:Medium
Which choice completes the text so that it conforms to the conventions of Standard English?